"Superficial Congeniality" - is the notion of having "false kindness" toward a loosing company. This means, if a company is loosing and the owners say "ehhh lets keep it" - thats where "superficial congeniality" comes in. Instead of keeping a loosing company, its better to merge it or to abundone it and use whatever capital to start fresh.

These words that I wrote here just came in my head after listening to the CEO of GE. Its amazing how intelligent these guys are. There's so much to learn from them.